TRATON GroupUX Design & Strategy

Within my current position at the recently-formed vehicle manufacturer giant, TRATON Group, I assist the company in planning its future UX strategy, in addition to continuously refining their collaboration platform. The platform allow its subsidiaries (MAN, Navistar, and Scania) to share both research, hardware and software. Considering the cultural differences that exist between the United States, Germany, and Sweden, it is quite a challenge to define and create collaboration workflows that suit them all, especially when, up until recently, they were fierce competitors. But this is what I love to do: seek out and implement solutions that benefit all users.

Scania GroupEverything UX

During my time with Scania Group, I was heavily involved in the design and re-launch of their main website and led a team in the creation of a design system that made later migrations and site updates easier. I also worked on several other enterprise sites, each with global reach and hosted by Scania, including the Scania Media Provider, Truck Bodybuilder, Operation Analysis, the Fleet Management Portal, and the Simulation Service. For these projects, I employed a wide range of tools: user research methods, design sprints, interaction designs, prototyping, usability testing, front-end implementation, and more.

FolksamInsurance Quotes

While at Folksam, I filled the roles of both a traditional RUP requirements analyst and a UX designer. In addition, I also oversaw the UX research lab and the in-house photo studio. Being that Folksam is an insurance company, much of the digital experience and design focus revolved around highlighting various company offerings such as life insurance, occupational pensions, and children's group life insurance. Juggling the varied responsibilities that came with this position kept things interesting.

AstraZenecaGlobal Intranet

In collaboration with design studio Applied Works in London, I created the intranet experience for one of the largest biotech companies in the world, AstraZeneca. Back in 2007, eroded software platforms with a long history of code rot were the way management tended to go. The biggest takeaway from this assignment was understanding the downsides of outsourcing control of the user experience to a third‑party provider. In this case, AstraZeneca had already decided to use the Vignette V6 Content Suite, which was declared dead only a few years later.

Lowe Brindfors & Identity WorksIndustry Forecasts

In the early 2000s, the advertising market was going through emergent changes. Investments were rapidly moving from print to digital, often leaving the print‑based media agencies dazed and confused. Recognized for my deep industry experience and expertise, I was contracted by several ad agencies to provide guidance and share my predictions of how the digital landscape was about to change.

eChinaCash BeijingSearch Engine Optimization

After eating, sleeping, and breathing search engine optimization (SEO) for years, I was invited by antivirus king Peter Norton to optimize the website for his Beijing-based company, eChinaCash. During my time working in China, I saw how American venture capitalists operated in emerging markets, which was an eye‑opener in terms of understanding the role of cash in business.

Global Cuts Asia, Ltd.E‑commerce

After my contract with Teamware ended, I decided to travel the world with my underwater cameras. Soon enough, I landed in Asia where I found not only a demand for scuba footage but also for travel reportage photography, hotel footage, wedding photography, and local business commercials. In response to these needs, I founded Global Cuts Asia Ltd. Being that I already possessed a large amount of stock footage, and video on the web was becoming more popular, as a next step I also formed a stock footage agency. This adventure was captured and reported on by Swedish IT magazine Internetworld (the article is available in Swedish).

EducationNew York Institute of Photography

My love affair with Audio & Vision began in childhood. Already a DJ at age 11, I hosted my own radio show at 16. My father introduced me to photography, helping me to develop a real passion for it, and later, as soon as the camcorder was invented, I picked up videography. So, after I sold my startup in 2000, what could possibly be better than revisiting my old darlings? In 2002, I took a professional photography course and become a PPA Certified Photographer.

TeamwareCommunity Platform

In 2000, Fujitsu-owned Teamware acquired The Multimedia Producer, the company I had launched in 1992. Teamware wanted to create a community platform called Plaza; they hired my team and I to be product designers and strategists. We proceeded to develop Teamware Plaza into a full‑fledged software suite that provided most of the features that Facebook later offered too. Today, there are still a few large Scandinavian NGOs that continue to rely on the platform as the foundation of their intranet.

home.seEmail Provider

Hotmail had been founded a year earlier, and email was the hottest thing on the planet. Together with a partner, I co-founded home.se, which rapidly became the largest email provider in Sweden. Having the opportunity to manage a small company with well over 300,000 customers gave me the unique chance to learn everything there is to know about running a successful startup. Later, in 2000, we sold the company to Spray.

Pharmacia & UpjohnCustom Intranet

During the mid to late 1990s, the World Wide Web and HTML protocol were still in their infancy, and there weren't many web‑based applications yet available. During this exciting and unprecedented time, I was contracted by Swedish pharmaceutical giant Pharmacia & Upjohn to design and lead the development of an intranet solution that would ultimately contain a newsfeed, content management system (CMS), and identity and access management (IAM) solution. These kinds of components may be considered trivial today, but were cutting-edge back then. For this project, I traveled extensively (200+ hotel stays/year), conducted user research, and launched new features all over Europe and in the United States.

The Multimedia ProducerCD‑ROM and Web Productions

As computers got more powerful, the CD‑ROM was introduced in the early 1990s. By then, I had developed a unique skillset that encompassed audio, video, computer programming, HCI, and graphic design, and it was a no‑brainer for me to start my own business. Hence, I founded The Multimedia Producer and was inundated with so many web projects I can't even recall all of them. Then, after just a couple of years with CD‑ROM productions, the web became the medium of choice.

Ingenium ConsultingGraphic Design Fundamentals

During my university years, I got hooked on what was then called desktop publishing and began specializing in Adobe software, typography, HCI, and the fundamentals of graphic design. At Ingenium, I had the opportunity to share this knowledge with others as a certified Adobe Instructor.

SVT & TV4Television Production

Commercial television was still new and booming in Sweden. As many startup companies screamed for resources, television sounded more fun to me than mainframe computing. I jumped at the chance to work on several productions for now-established media houses. Years later, this knowledge came in very handy when the IT industry started to look for competence around streaming.

Software EngineeringUniversity of Stockholm

I started my Human‑Computer Interaction (HCI) journey by attending the very first HCI course ever offered at the University of Stockholm. This was during the early days of computing. Only a few years later, the World Wide Web came along, and the rest, as they say, is history.