Multinational Business Website "One should consider culture, language, workflows and search engines when planning a multinational website. Building a centralized organization with great local freedom is key."
Back in 2016, when Scania decided to replace their global internet solution, I was on the team that designed and developed the components for it.
Aligning 64 different markets and dozens of strong-willed managers made this a great challenge.
It was also an opportunity to really drill down into HTML and CSS standards. Internationalization is a hard nut to crack. Arabic, Thai, and Cyrillic fonts have their ways, and hyphenation isn't always easy. Third-party applications surrounding the core site had to be adopted so the user experience would be consistent.
The re-design of any main website often requires updates to several subsites and applications. To make these migrations smoother, in a later project I lead the work to create a complete design system.
| The Project | |
|---|---|
| Brand | Scania https://www.scania.com |
| My roles | Team Leader FE Coder Custom Icons UI Coder Quality Assurance |
| Duration | 12 Months |
| Target Audience | Public |
| Deliverables | Front End Components Deviation Reports |
| Agencies | Brand Union & Sapient Nitro |
The Truck Configurator is a central component of the Scania website that was built to serve the customer when he is ready to take a closer look at how the company can meet his needs.
When the agency handed the main navigation over for approval, I conducted quality control. In the first iteration, I uncovered over 90 issues.
Scania.com is available in many different languages, including Korean, Chinese, Arabic, and Thai. I was very involved in the internationalization of the website and making it consistent and clear for all customers, no matter their location.
Scania Media Provider relies on a third-party application but is part of the Scania web experience. I re-designed the subsite (using JavaScript and CSS) so that it seamlessly integrates with the website's overall design.
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The Design Process
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Understand
Heuristic Evaluation
Competitive Audit
Interviews
Surveys -
Define
Personas
User Journeys -
Ideate
Brainstorming
Wireframes
Sketches -
Prototype
HiFi Mockups
HTML Prototype -
Validate
End User Tests
Interviews
Validation Implementation