Folksam Kids Insurance "Swedish insurance giant Folksam found itself in a media crisis. Mildly overweight kids had been denied insurance, and the public was appalled."

I collaborated with a fellow product designer to completely re-design the product from scratch. The new insurance was developed in record time.

The Project
Brand Folksam
https://www.folksam.com
My Roles Requirements Analyst
UX Designer
UI Coder
Duration Four Months
Deliverables User Research
Sketches
Prototypes
Requirements Artifacts
HTML/CSS Code

  • The Design Process

  • Understand
    Customer Support Analysis
    Competitive Audits
    Actuary Interviews
  • Define
    Personas
    Customer Journey
  • Ideate
    Brainstorming
    Wireframes
    Sketches
  • Prototype
    HiFi Mockups
    HTML Prototypes
  • Validate
    Customer First Click Testing